We take information security and data protection very seriously. We are committed to ensuring that your privacy is protected. This Privacy Policy describes how we use the personal information that we collect from you, or that you provide, when you:

  • visit any of our websites or portals (the “Website”);
  • view and enquire on vehicles in one of our showrooms or online;
  • purchase a vehicle, parts, accessories or a service plan from us;
  • have your vehicles serviced with us;
  • make an online booking with us;
  • or otherwise contact us


The “Company” North Wales Honda, Mostyn Broadway, Llandudno, LL30 1YR Company Number: 7863221
“Customer Services” North Wales Honda, Mostyn Broadway, Llandudno, LL30 1YR
“Third Party” Any company with which data is shared, such as providers of automotive products and value-added services such as insurance
“Personal Information” Any information relating to an identified or identifiable natural person
“Website” Any website or portal operated by the Company through which personal data is captured
“Singular and Plural” Unless the context otherwise clearly indicates, words used in the singular include the plural, the plural includes the singular

Information We Collect

We collect personal information from you using forms, which may be on paper or on our Websites. We collect personal information when you make an enquiry or place an order for vehicles, parts or services. We will use this information to provide the products or services requested, maintain guarantee and service records and to tell you about other products and services we think may be of interest to you. Please note we record our telephone calls for training and quality purposes.

Data collected about you by the Company will be used to (a) fulfil any service or order you may request, (b) improve customer service, for example by conducting surveys, (c) to send marketing and other communications to you, and (d) enable us to contact you about safety issues, servicing and MOTs. We may also, from time to time, want to share new and exclusive offers with you. Your personal information may be shared with other subsidiaries of the Company, the vehicle manufacturer and selected third parties. Some of these selected third parties may be based outside the EEA in countries that do not have the same standards of protection for personal information as the UK. We will, however, always use every reasonable effort to ensure sufficient protections are in place to safeguard your personal information.

We, and third parties including Honda Finance Europe Limited and others who we have shared may contact you with information about products and services that we, or the third parties, think may be of interest to you. We and the third parties will only contact you with such marketing if you provide your consent and select at least one preferred contact method, including direct mail, telephone, SMS or email. To stay up to date with the latest motoring news and events from the Company we may contact you in the methods indicated by your chosen preferences. We aim to improve the customer experience and may survey new and existing customers using standard market survey techniques from time to time. We regularly review our data retention periods and will only hold your personal data for as long as it is necessary, or as required by law, or as set out in any relevant contract we have with you.


You can select your marketing preferences by ticking the relevant boxes on any form where we collect personal information from you. We will not contact you for marketing purposes unless you have given us your prior consent. If you have agreed to receive marketing from us we may email to inform you of new products available from the Company. If at any time you no longer wish to receive this information, please send a written request to or on all of our email marketing communication it will give you the option to opt-out of receiving further marketing communication. Please note that you will still receive emails directly related to an enquiry you have made via our online enquiry portal or any other contract you have with us. If you have opted-in to receive marketing material from us, we will use your chosen contact methods to send this information.

Access to Your Personal Information

You have the right to request a copy of the personal information this is called a subject assess request the Company holds about you, at any time and at no cost to you. Should you wish to access or update the personal information that we hold. This can be done by contacting Sally Paveley (Data Protection Officer) on 01492 875991or email If you wish to have your personal information removed by the Company, please request this in writing to Sally Paveley, North Wales Honda, Mostyn Broadway, Llandudno, LL30 1YR. Your personal information will be removed within 30 days if it is not required for the completion of a contract with the Company or for any legal reason.

Security of Data

Please be aware that the transmission of data over the internet is not always completely secure. Although we will do our best to protect your personal information, we cannot guarantee the complete security of your data transmitted to us electronically; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to restrict unauthorised access to your personal information.

Third Party Processors

In order to deliver our services to you and, as necessary we will use third party processors (for example for the purposes of data hosting, print, data transfer, analytics, credit searches and fraud prevention). Such processing is conducted under contract and we ensure that appropriate data protection and information security assurances are provided. Please be aware information may be shared outside the EEA.

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